According to imarc report 2024 at present, the increasing demand for snacks, as convenient and flavorful, represents one of the primary factors influencing the market positively in India. Besides this, the rising popularity of various convenient food products among working individuals, is propelling the growth of the market. In addition, the growing consumption of various snacks with ethnic tastes is offering a favorable market outlook in the country. Apart from this, the increasing number of e-commerce brands and distribution channels selling low-calorie, sugar-free, preservative-free, and gluten-free snacks with interesting flavors is contributing to the growth of the market.